Things I've built, and what they taught me.

Prezlo helps businesses see where they appear across AI assistants like ChatGPT, Gemini, and Perplexity, which competitors get recommended, and where information or credibility gaps exist — then prioritise practical actions to improve how AI systems understand them. My work spans growth, positioning, business development, partnerships, and bringing the product to market.

Through Nxtstar I work directly with clients — understanding their requirements and helping them navigate company setup, business administration, and related commercial considerations. It's given me a ground-level view of what entrepreneurs actually face when starting up in Dubai.

TeamITSuite deepened my interest in applying AI to practical business problems and how software can fit into the way teams already work.

Ta'seer taught me the realities of a two-sided marketplace: validating demand on both sides, positioning, customer discovery, and searching for a sustainable business model. The biggest lesson — building a product is only one part of building a business. Demand, distribution, and execution matter just as much.